We believe in the power of handmade, and we want to bring back the culture of handmade in a world of mass production. We are trying to preserve our Indian heritage of savoring products, like our grandmas used to do using their own hands, taking hours or even days on end to use them ourselves or gifting them to loved ones. Every handmade item is unique and has a story of its own, with its own set of imperfections: it's an experience that goes beyond just taking a product home—it's a memory you can hold onto forever.